2017 / Team Project / Contribution 50%
Art direction / Graphic Design(Web - Space signage - Brochure)
Hongik Univ. Industrial Design
2017 / Team Project
I participated in visual design TF for 2017 Hongik University degree show. I mainly worked as a visual director, leading the process of developing visual language and concept for the exhibition.
We're on the border between hope and discourage. The possibility of future makes us walk, but often it is not the happy way, accompanying so many failures and suffers. We focused on this irony we, and the others are facing, and the interpretation of this topic was left to whole participants.
There's no way other than just live through. We can laugh away all the suffers and go ahead. We're happy, but we're not happy. We tried to visualize this scarcastic emotion. The traditional exhibition visuals have been more focused on the attitude of designer, but this time, we wanted to speak up, as a pre-desiger facing a society.